Romancing the Brand[JACKET_FLAP_COPY][ JACKET_FLAP_COPY] A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren't just using these brands. They are engaging in a rich, complex, ever changing relationship, and they'll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and
Shopping security
Each payment you make on thelockerguy is secured with strict SSL encryption and PCI DSS data protection protocols