FDA reverses order taking Juul vaping products off the market in US, opens door to possible authorization ABC News The FDA is allowing vaping brand Juul to keep its e cigarettes on the market. Studies from Juul show its e cigarettes are less harmful for adult smokers, who can benefit from switching completely The FDA Just Approved Juul's E Cigarettes. Does That Make Altria Stock a Buy Here? The FDA has authorized Juul to continue selling its tobacco and menthol flavored e cigarettes after a scientific review.